Click to CommentBY 12.41 PM EST 03.01.2010

Happy Monday! James Franco Is The New Wet T-Shirt Wearing Gucci Guy!

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Wow, with these photos, I’m buying whatever James Franco is selling!

Around the office here at HollywoodLife.com, James Franco is one of our universal crushes and his hot new ad for Gucci by Gucci Sport Pour Homme is proof why. James, who is already the face of Gucci by Gucci Pour Homme is now the face (and body!) of the sportier version that launches this month in Gucci stores and April globally. With notes of fig, grapefruit and vetiver, it’s a sporty take on a masculine fragrance. Would you get this Gucci scent for your guy? - Marta Topran

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