Three months after launching her wildly popular line of sexy clothing and lingerie, ‘Jersey Shore’ star Jennifer ‘J-Woww’ Farley is reportedly choosing to shut it down and leave it behind her!

What gives? One minute, Jennifer ‘J-Woww’ Farley, 23, is a burgeoning entrepreneur with a booming online company and the next, she’s going out of business!

After an impressive launch and a steady stream of orders, J-Woww was faced with the not-so-fun side of running a business. First there was trademark issues and a lawsuit filed over her company name, then she lacked the help she needed to get the company running smoothly.

Jersey Shore‘s loudest mouth has said from the beginning that she loves to make her own clothes. With the fame and money that comes with being on one of TV’s most talked about reality TV shows, J-Woww took the opportunity to launch her Filthy Couture line.

A friend close to the reality star says there were ways to get around the roadblocks and keep the company going, but in the end, it was too much to deal with.

“She could have given her line a new name but instead just let it go,” her friend says. “She’s no longer designing clothes for her line and I’m not sure if she’ll ever do it again.”

Sounds like a total bummer, but we’re sure J-Woww will be just fine.

Aimee Curran