Prince Harry has officially moved on from on-off girlfriend Chelsy Davy and found his new rebound romance—and it’s not Pippa Middleton: He’s now dating Florence Brudenell-Bruce, a gorgeous lingerie and swimwear model.

“It’s the very early days, but Harry and Florence are an item,” a source tells U.K. newspaper The Sun of the pair, who have been friends for years, but became a couple after announcing his split from Chelsy. “She is a lot of fun, blonde and very good-looking, Harry really likes her.”

Although they may now be official, Harry, 26, and Florence, 25,  have had “secret trysts” over the past few months at her multi-million-dollar home in London’s tony Notting Hill neighborhood, claims The Sun. Florence’s most recent high-profile beau is Formula 1 racing driver Jenson Button, whom she split from after two years in 2008.

According to The Daily Mail, Florence “never diets and adores baking. Florence follows her French mother’s advice on healthy eating: Eat a good breakfast, lunch and dinner with little snacking in between.”

Florence’s, who’s nickname among friends is “Flee,” told reporters who camped outside her home yesterday of their relationship, “There’s not much to say.”

But Florence must be doing something right, considering Harry swore last weekend that starting a new romance wasn’t on his agenda. “I’m working a lot at the moment, so dating and watching TV are the last things I have time for.”

— David Caplan