Will there be a line of ‘Blue Ivy’ baby products soon? New parents Jay-Z and Beyonce are already taking the first step toward branding their baby girl!
Baby Blue Ivy Carter is so famous she’s trademarked, according to The Washington Post! On Jan. 26, Jay-Z and Beyonce filed an application with the U.S. Patent and Trademark Office to protect their little superstar’s name — and reserve it for a future line of Blue-approved baby products, no doubt.
But Blue better watch out — other enterprising folks tried to trademark her name, too! Fashion designer Joseph Mbeh submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11, and another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances.
Lucky for Blue, the trademark office denied both filings because the name belonged to “a very famous infant” and would trick consumers into thinking Jay-Z and Beyonce approved the products.
Beyonce’s company, BGK Trademark Holdings, filed the application, and it’s still pending. But because parents can legally trademark the names of their minor children, it’s basically a done deal.
There’s one surprising contender for the use of Blue’s name — a boutique in Sturgeon Bay, Wisconsin! The store “Blue Ivy” filed on Jan. 19, 2011 before Beyonce was even pregnant and was approved on Aug. 23! Now the owners can use the name on their store, Web site and other related items — unless some multimillionaire celebrities want to make an offer on the trademark…
Would YOU buy a line of “Blue Ivy Carter” baby items?
-Anna Moeslein
More Beyonce:
![020912_SarahJP_138530815120209105222[1]](http://www-hollywoodlife-com.vimg.net/wp-content/uploads/2012/02/020912_SarahJP_1385308151202091052221120209121717-126x72.jpg "020912_SarahJP_138530815120209105222[1]")
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baby toy
Posted at 6:22 AM on May 13, 2012
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kelli
Posted at 10:41 PM on February 17, 2012
first they shouldn’t be using their kid as press and attention second if i was that kid i would go by carter cause blue and ivy are ridiculous
Beth
Posted at 2:20 PM on February 17, 2012
Jesus! These people are so pathetic. Ihave totally lost any respect for Beyonce and Jay-Z. They’re swanning around acting like they’re the only people in the world to have a kaid. They give her a stupid name, and from the day she’s born, they make sure she’s constantly in the press. Anyone would think this baby is a publicity stunt, not a living human being with thoughts and feelings! Get over yourselves you complete narcasists!!
Holly
Posted at 12:40 AM on February 16, 2012
You know…maybe if it was Ivy Blue, someone would want to take the name, but I’d be pissed as hell if my parents named me blue. I’d have a complex…
Blue? Really Beyonce and Jay-Z?
eisha
Posted at 4:49 AM on February 14, 2012
now i did not know she had her baby
eisha
Posted at 4:47 AM on February 14, 2012
omg
better product advisor
Posted at 9:30 AM on February 12, 2012
You’ve got great insights about products, keep up the good work!
the awsome person
Posted at 4:18 AM on February 12, 2012
wowwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww shes so cute
summer nz
Posted at 4:16 AM on February 12, 2012
loving the new baby i thinking u ccant wait till she grows up
dosent matter ur just glad because this is your first baby us rock im a big fan of ur songs i luv us good luck with the baby!!!!!!!!!!!!!!!!!!!!!!!!!
Melissa
Posted at 10:13 AM on February 11, 2012
Blue Ivy is the name of a party planning company in Boston.
helllokitty2142
Posted at 7:28 PM on February 10, 2012
2 reason why i will not buy it!!
1st: sounds like their gonna use blue ivy for fame
2nd: i dont have a baby
Laurie
Posted at 12:57 AM on February 10, 2012
OMG! They really think they are something, don’t they – it’s just amazing how fame will go to some people’s heads!
They are nothing but ugly and stupid!
Tiniqua
Posted at 11:40 PM on February 9, 2012
This doesn’t make any sense because this is not Jay-Z first child and he doesn’t even speak about his other child!!
Diana
Posted at 4:08 PM on February 9, 2012
What is this!! I mean you would think this is the first baby ever born, please stop the madness..That baby is only special to them nobody else cares.
blackbeauty
Posted at 11:52 AM on February 9, 2012
No offence I love me some Jay-Z & Beyonce but there is no way I’m not tyring to give them more money than I already do(buying their music) by buying items with their child name on it…give me a break
Ipfreely
Posted at 11:52 AM on February 9, 2012
I am really getting tired of all the hoopla over a dang baby. I’m so over Beyonce because she needs to come clean to her fans and let the world know that she DIDN’T GIVE BIRTH TO THAT CHILD.
debz NZ
Posted at 4:11 AM on February 12, 2012
know what Bey&Jay who cares what everyone says you have every right to do whatever you want and congratulations on your beautiful baby girl Blue Ivy Carter you guys ROCK!!
nene
Posted at 11:19 AM on February 9, 2012
people are trying to use blue ivy as advertisement and product. all her parent’s are doing is protecting their child’s name so no one names her after something ridiculous. people have already named a strain of marijuana after her smdh theyre just protecting her. we dont even know if this is true though so dont even believe it until you see it come out of bey or jay’s mouth. we live in that day in age now.
Ashton
Posted at 10:51 AM on February 9, 2012
Jay-Z and Beyonce act like they are the first people to ever have a baby. They need to get over themselves. smh
nun of your buisness
Posted at 12:33 AM on February 29, 2012
i’m sure their fully aware they’re not the only people in the world to have a baby smh :l
Courtney
Posted at 10:43 AM on February 9, 2012
Bey & Jay are so over the top and this isn’t gonna happen trademarking a name of a child has never been done before people copy others all the time